※ SAFr Pulse | Confidence in Numbers
SAFr Pulse | Introduction
The importance of verifying mobile identities cannot be overstated. Whether for onboarding new customers, authenticating transactions, or ensuring effective communication, businesses need to trust that the mobile numbers they interact with are both valid and active. Introducing SAFr Pulse – a cutting-edge solution designed to provide confidence in mobile numbers before investing in more costly verification processes.
The Challenge | Trust in a fragmented mobile world
Traditional methods of mobile identity verification are struggling to keep up with the demands of today’s fast-paced digital environments. High dropout rates during onboarding, particularly among younger demographics, are a growing concern. Outdated customer records add to the anxiety, making it harder for companies to confidently engage with their customers, especially when regulations such as PSD2 (Payment Services Directive 2) require step-up authentication.
The reality is that the mobile landscape is fragmented, with various risks such as SIM swaps, number porting, and the proliferation of virtual numbers making it difficult to ascertain whether a phone number is truly active and reliable. For businesses, this uncertainty translates into lost opportunities, increased fraud risks, and inefficient communication strategies, beset with caveats.
The Solution | SAFr Pulse – Confidence in numbers
SAFr Pulse, part of the Sekura API Framework (SAFr), is a powerful tool designed to address these challenges head-on. Sekura.id uses a combination of mobile insights, historical behavioural data, and direct connectivity with mobile operators. SAFr Pulse offers an unparalleled level of assurance that a mobile number is live and in use. This sense check is crucial, especially before engaging in more expensive and time-consuming verification processes.
SAFr Pulse is built on a foundation of three core data sources:
1. Validity sense check – A basic validation check that ensures the number is correctly formatted and associated with a mobile operator.
2. Social media context – Insights from platforms like WhatsApp and Instagram provide additional context, such as recent activity, presence of profile pictures, and status updates, adding another layer of confidence.
3. Sekura’s internal data resources – Using vast amounts of data from high-risk transactions, SAFr Pulse checks how often the number has been seen, when it was first seen, and how it has been used, further solidifying the confidence score.
The Benefits | Why SAFr Pulse stands out
1. Cost-effective sense check Before committing to extensive verification processes, SAFr Pulse allows our partners and other businesses to perform an inexpensive, yet highly reliable check to ensure that a mobile number is live. This not only saves costs but also reduces the risk of engaging with invalid or risky numbers.
2. Enhanced accuracy and confidence With a combination of direct mobile operator connectivity, social media insights, and Sekura’s extensive data resources, SAFr Pulse delivers deep scoring outputs or simple binary flags that can be easily integrated into existing workflows. This multi-layered approach ensures that businesses can trust the validity of the numbers they are dealing with, reducing the likelihood of errors and fraud.
3. Broad applicability across use cases SAFr Pulse’s flexibility makes it ideal for a wide range of applications:
Onboarding: Reduce dropout rates by quickly verifying that the number provided by a new customer is active.
Authentication: Strengthen security by ensuring that only live, active numbers are used for transaction verification.
Marketing: Improve the efficiency of marketing campaigns by targeting only valid, active numbers.
Call Centres: Increase right-party contact rates by ensuring that the numbers being dialled are in use.
4. Global reach SAFr Pulse is designed to work on a global scale, making it suitable for businesses with an international customer base. By reducing reliance on mobile operators and increasing the perceived value to customers, SAFr Pulse offers a truly global proposition.
The competitive edge | Why choose SAFr Pulse?
In a crowded marketplace, what makes SAFr Pulse stand out? Sekura’s long-standing expertise in mobile identity verification and risk management is a significant differentiator. With years of experience handling hundreds of millions of high-risk transactions, Sekura’s insights are grounded in real-world data, not theoretical models.
Unlike other products in the market, SAFr Pulse is not limited by geographic boundaries. It combines the best of multiple verification methods, including social media context and operator data, to deliver the most robust and reliable assurance of a mobile number’s validity there is.
SAFr Pulse is designed with future scalability in mind; the initial version, which includes SAFr Pulse Lite, uses capabilities founded on empirical data, experience and expertise, whilst also leveraging an ever-maturing Machine Learning framework, offering simplicity and ease of deployment, but crucially adding even greater depth and accuracy to the product. This roadmap ensures that SAFr Pulse will continue to evolve, staying ahead of emerging threats and challenges in the mobile identity space.
Lastly, our experience in innovating since the early nineties is still our strong point; humanised identity solutions were invented by our team who since have consistently pushed the limits of what is possible to create the Internet’s missing identity layer.
Keeping customers happy.
SAFr Pulse isn’t there just to save you money and time; by communicating with real, live, genuine customers you’ll strengthen relationships and increase lifetime values with less churn.
Use case scenarios | Real-world applications
To illustrate the value of SAFr Pulse, consider the following scenarios:
Financial services: A bank looking to onboard new customers quickly and securely can use SAFr Pulse to verify that the mobile numbers provided are live, reducing the risk of fraud and ensuring compliance with regulations such as PSD2.
iGaming industry: In an industry where customer acquisition is critical, SAFr Pulse helps verify that new players’ mobile numbers are active, reducing the likelihood of fake accounts and ensuring a smoother onboarding process.
Telecommunications: For telecom operators, SAFr Pulse can be used to validate numbers before routing calls or SMS messages, ensuring efficient use of network resources and reducing costs associated with invalid numbers.
Embrace the future of mobile identity with SAFr Pulse
Confidence in the validity of mobile numbers is essential. SAFr Pulse offers a powerful, cost-effective solution to ensure that the numbers your business interacts with are live and trustworthy. By combining multiple data sources and leveraging Sekura’s extensive experience, SAFr Pulse provides a level of assurance that is unmatched in the market.
Whether you’re looking to improve onboarding processes, enhance security, cut costs, or simply ensure that your communications reach the right audience, SAFr Pulse is the tool you need.
Embrace the future of mobile identity with confidence – confidence in numbers: SAFr Pulse.
