※ SAFr Pulse | Confidence in Numbers
SAFr Pulse | Introduction
The importance of verifying mobile identities cannot be overstated. Whether for onboarding new customers, authenticating transactions, or ensuring effective communication, businesses need to trust that the mobile numbers they interact with are both valid and active. Introducing SAFr Pulse – a cutting-edge solution designed to provide confidence in mobile numbers before investing in more costly verification processes.
What is SAFr Pulse?
It’s what the mobile operator knows plus what Sekura.id knows about a mobile number. Sekura.id uses six separate signals to determine the validity and quality of a mobile number, essentially, does the number have a pulse and what’s the level of trust you can place in its owner before you do anything else.
Before you onboard and run further checks, wouldn’t you like to be able to rule out low-quality numbers, bots or potential fraudsters? Customer acquisition is expensive, onboarding is expensive. One simple, very inexpensive check will save you money, time and overhead before you run any further checks.
Built on a foundation of six core data sources, SAFr Pulse gives you confidence in numbers.
The Challenge | Trust in a fragmented mobile world
Traditional methods of mobile identity verification are struggling to keep up with the demands of today’s fast-paced digital environments. High dropout rates during onboarding, particularly among younger demographics, are a growing concern. Outdated customer records add to the anxiety, making it harder for companies to confidently engage with their customers, especially when regulations such as PSD2 (Payment Services Directive 2) require step-up authentication.
The reality is that the mobile landscape is fragmented, with various risks such as SIM swaps, number porting, and the proliferation of virtual numbers making it difficult to ascertain whether a phone number is truly active and reliable. For businesses, this uncertainty translates into lost opportunities, increased fraud risks, and inefficient communication strategies, beset with caveats.
By combining what the mobile operator knows with Sekura.id’s unique signals, SAFr Pulse offers insights into the level of trust that can be placed in the owner of the number. Whether you’re concerned with fraud prevention, optimising customer acquisition, or improving marketing outreach, SAFr Pulse helps you make informed decisions by filtering out low-quality numbers at an early stage.
Additionally, SAFr Pulse monitors social signals, transactional behaviour, and regular usage patterns to give a comprehensive view of each number’s activity. This holistic approach can significantly reduce onboarding costs by eliminating unnecessary verification steps for suspect numbers.
The Solution | SAFr Pulse – Confidence in numbers
SAFr Pulse, part of the Sekura API Framework (SAFr), is a powerful tool designed to address these challenges head-on. Sekura.id uses a combination of mobile insights, historical behavioural data, and direct connectivity with mobile operators. SAFr Pulse offers an unparalleled level of assurance that a mobile number is live and in use. This sense check is crucial, especially before engaging in more expensive and time-consuming verification processes.
SAFr Pulse is built on a foundation of six core data sources:
Validity of the number
SAFr Pulse first determines whether the number is valid and operational, confirming its “pulse” before proceeding with further analysis.Porting history
The system checks the history of the number, including whether it has moved between different networks, which can provide useful context about its background.Network association
Identifying the current network operator linked to the number offers further insights into its source and legitimacy.Localised trust score
For numbers in certain regions, such as India, SAFr Pulse provides a locally relevant trust score, helping businesses assess the reliability of a number.Temporary number detection
SAFr Pulse evaluates if the number is likely to be temporary, such as a disposable or short-term use number, which could suggest lower authenticity.Behavioural analysis
By examining usage patterns and associated activities, SAFr Pulse delivers an understanding of the number’s typical behaviour, helping businesses gauge its reliability.
The Benefits | Where do we start..?
1. Cost-effective sense check Before committing to extensive verification processes, SAFr Pulse allows our partners and other businesses to perform an inexpensive, yet highly reliable check to ensure that a mobile number is live. This not only saves costs but also reduces the risk of engaging with invalid or risky numbers.
2. Enhanced accuracy and confidence With a combination of direct mobile operator connectivity, social media insights, and Sekura’s extensive data resources, SAFr Pulse delivers deep scoring outputs or simple binary flags that can be easily integrated into existing workflows. This multi-layered approach ensures that businesses can trust the validity of the numbers they are dealing with, reducing the likelihood of errors and fraud.
3. Broad applicability across use cases SAFr Pulse’s flexibility makes it ideal for a wide range of applications:
Onboarding: Reduce dropout rates by quickly verifying that the number provided by a new customer is active.
Authentication: Strengthen security by ensuring that only live, active numbers are used for transaction verification.
Marketing: Improve the efficiency of marketing campaigns by targeting only valid, active numbers.
Call Centres: Increase right-party contact rates by ensuring that the numbers being dialled are in use.
4. Global reach SAFr Pulse is designed to work on a global scale, making it suitable for businesses with an international customer base. By reducing reliance on mobile operators and increasing the perceived value to customers, SAFr Pulse offers a truly global proposition.
The competitive edge | Why choose SAFr Pulse?
In a crowded marketplace, what makes SAFr Pulse stand out? Sekura’s long-standing expertise in mobile identity verification and risk management is a significant differentiator. With years of experience handling hundreds of millions of high-risk transactions, Sekura’s insights are grounded in real-world data, not theoretical models.
Unlike other products in the market, SAFr Pulse is not limited by geographic boundaries. It combines the best of multiple verification methods, including social media context and operator data, to deliver the most robust and reliable assurance of a mobile number’s validity there is.
SAFr Pulse is designed with future scalability in mind; the initial version, which includes SAFr Pulse Lite, uses capabilities founded on empirical data, experience and expertise, whilst also leveraging an ever-maturing Machine Learning framework, offering simplicity and ease of deployment, but crucially adding even greater depth and accuracy to the product. This roadmap ensures that SAFr Pulse will continue to evolve, staying ahead of emerging threats and challenges in the mobile identity space.
Lastly, our experience in innovating since the early nineties is still our strong point; humanised identity solutions were invented by our team who since have consistently pushed the limits of what is possible to create the Internet’s missing identity layer.
Keeping customers happy.
SAFr Pulse isn’t there just to save you money and time; by communicating with real, live, genuine customers you’ll strengthen relationships and increase lifetime values with less churn.
Use case scenarios | Real-world applications
To illustrate the value of SAFr Pulse, consider the following scenarios:
Financial services: A bank looking to onboard new customers quickly and securely can use SAFr Pulse to verify that the mobile numbers provided are live, reducing the risk of fraud and ensuring compliance with regulations such as PSD2.
iGaming industry: In an industry where customer acquisition is critical, SAFr Pulse helps verify that new players’ mobile numbers are active, reducing the likelihood of fake accounts and ensuring a smoother onboarding process, not to mention saving the company having to run costly KYC, AML, ID & V checks on a number that doesn’t belong to a genuine user.
Telecommunications: For telecom operators, SAFr Pulse can be used to validate numbers before routing calls or SMS messages, ensuring efficient use of network resources and reducing costs associated with invalid numbers.
Embrace the future of mobile identity with SAFr Pulse
Confidence in the validity of mobile numbers is essential. SAFr Pulse offers a powerful, cost-effective solution to ensure that the numbers your business interacts with are live and trustworthy. By combining multiple data sources and leveraging Sekura’s extensive experience, SAFr Pulse provides a level of assurance that is unmatched in the market.
Whether you’re looking to improve onboarding processes, enhance security, cut costs, or simply ensure that your communications reach the right audience, SAFr Pulse is the tool you need.
Embrace the future of mobile identity with confidence – confidence in numbers: SAFr Pulse.
