I’m responsible for the marketing function of Sekura.id, working with our team, our partners and our regional CEOs, taking Sekura.id to scale-up and setting our marketing strategy and direction.
My team provides materials to help secure significant multi-million pound VC investment and awareness of Sekura.id by many factors, engagement with it and promotion of the team members in the industry. As well as helping to negotiate a sponsorship package with Norwich City Football Club, we devised, successfully completed, and continued a 64-point activation strategy as Principal Partner to boost brand awareness dramatically.
I led a UX/UI website rebrand and build process, look after our SEO strategy, devise and design assets including video for branding. I’m responsible for social and web campaigns centring on key unique concepts to position the company’s deeply technical services in a ‘human’, easy-to-understand way, by talking to people, rather than industries.
I also support country-specific regional CEOs’ marketing needs. As well as content creation, project management, sponsorship, creating and organising events, applying for awards, collating and reacting to analytics and managing my team in addition to devising campaigns for concepts that are nascent, or without precedent, I am proud to be ensuring that the company is widely recognised as a major, and growing, force in the identity industry.
I started out setting up and developing two retail businesses concurrently, then moved into marketing property without using sales agents, started a business developing and designing eCommerce websites and creating and implementing SEO strategies as well as digital marketing during the pandemic then transforming the sales and marketing function for a luxury property developer successfully bringing homes to market and selling them well above market prices.
I was a very early adopter (think dial-up) of digital marketing, web and graphic design and copywriting and have project-managed, designed, and built several very successful e-commerce websites as well as conceived, coordinated, and implemented marketing strategies.
My team is always setting ambitious, but achievable goals, and right now, my focus is on our team driving Sekura.id to become the biggest global force in passwordless authentication, verification and fraud prevention and making the world a SAFr place.